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The renting vs. buying divide: Why Canada’s real estate wealth gap is leaving first-time homebuyers stranded

The Canadian dream is slipping away for young home buyers — but not for the reason you think. While skyrocketing real estate prices have locked a generation out of home ownership, a new study from the University of Alberta’s School of Business reveals a startling disconnect: Canada's rental market has actually stayed aligned with household incomes for forty years.

The Human Element

Michael Lounsbury redefines organizational theory by anchoring research in culture, storytelling and community

Modern markets and the future of trading: Meet assistant professor Saad Khan

What really happens after you place a trade on an app? Saad Khan studies how market design, order routing and trading technology shape the prices investors receive and the way modern financial markets work.

Market Mapping: How Geographic Diversity Shields Manufacturers

When the 2008 financial crisis triggered the "Great Trade Collapse," some global manufacturers went under, while others thrived. The differentiator? Geographic diversification. A new study from the University of Alberta’s School of Business reveals that relying on a small handful of foreign buyers does more than cut revenue during a downturn — it triggers a toxic operational chain reaction of overflowing warehouses and costly emergency marketing. Discover how forward-thinking leaders are using geographic footprint mapping as a shock absorber to eliminate inventory bottlenecks, maintain factory efficiency, and protect the bottom line from the next global economic storm.

How climate risk shapes consumer choices: Meet Assistant Professor Taewook Lim

Consumer behaviour researcher Taewook Lim studies how environmental challenges shape the choices people make. Now, he’s bringing that perspective to the Alberta School of Business.

Get to know... Matthew Tang

This month, we’re excited to highlight Matthew Tang, Student Commons Lead at the Alberta School of Business.

Continuing more than five decades of excellence

The Alberta School of Business has once again earned renewal of its AACSB accreditation, extending our accreditation for another five years and continuing a distinction we've held since 1968 as Canada's longest continuously accredited business school.

In today’s financial markets, some information still travels face-to-face

New research from Alberta School of Business examines why in-person interaction still matters in technology-driven financial markets, where investors need to interpret soft information that is difficult to capture in corporate filings or online meetings.

Pandas athletes are still on the same team after 20 years

Twenty years after playing Pandas soccer together, Janelle Janis, Keshia Weatherald and Lyndsay Stewart are still teammates in all the ways that matter. From careers and motherhood to leadership and lifelong friendship, they reflect on how their years as student-athletes shaped the way they show up for others today.

Why does the look of digital influencers matter?

As digital avatars replace human celebrities in multi-million dollar ad campaigns, new research from the Alberta School of Business reveals why the "look" of a virtual influencer can make or break a brand. Discover why hyper-realistic pixels are the secret to selling physical goods— and why cartoonish avatars are being left in the digital dust.

Get to know... John Pho

This month, we’re excited to highlight John Pho, Academic Operation Officer at the Alberta School of Business.

Awards and Accolades - April to June 2026

Celebrating the outstanding achievements of our Alberta School of Business faculty, students, staff and alumni from April to June 2026

Art, algorithms and anatomy: How researchers can partner with AI without losing the human touch

Can artificial intelligence actually help researchers become more creative? Discover how "interpretive vigilance" is changing the future of academic research.

Get to know... Tiffany Baker

This month, we’re excited to highlight Tiffany Baker, MBA Career Coach and Educator at the Alberta School of Business.

Extended warranties are mechanisms for price adjustments during recessions

Ever wondered why the "non-negotiable" price tag on a new fridge suddenly feels flexible at checkout? While advertised prices stay high, warranty discounts help close deals — and can mask the true state of inflation.

Loving your job really is like being in love, study suggests

Business researchers look at what it means to love what you do — and why it might not always be a good thing for employees or organizations.

Has social media’s day of reckoning come?

Multimillion-dollar judgments against companies and research showing benefits of “digital detox” suggest we may be at a societal turning point.

Get to know... Brea Elford

This month, we’re excited to highlight Brea Elford, marketing and communications partner at the University of Alberta.

Statistical 'early warning system' could guard against crypto scams and exchange collapses

In the wake of massive exchange collapses and multi-billion-dollar scams, Alberta School of Business researcher Ivor Cribben is using advanced tensor data analysis to build a new "early warning system" for the cryptocurrency market — one that can detect fraud in real-time — to boost investment returns by up to 50 per cent.

The source of truth: How the origin of advice dictates who we trust — and why it matters

Whether looking for a movie to watch, determining which car to buy, or deciding on which job offer to accept, we often seek out or receive advice from both novices and experts. But who do we rely on and why? New research suggests whether the advice we obtain is based on the advisor’s direct experience, analysis of data, or some combination of the two affects our reliance on novices and experts.

Ask Me Anything: Lauren Kyle McDavid takes questions from Alberta School of Business students

What does it take to build a brand — in business, in sports and in the city itself? At the Alberta School of Business, students put their questions to Lauren Kyle McDavid.

Get to know... Carmen Wu

This month, we’re excited to highlight Carmen Wu, Student Commons Administrator at the Alberta School of Business.

New research sheds light on how IoT data sharing transforms supply chain competition

The rapid advancement of Internet of Things (IoT) technology allows manufacturers to collect vast amounts of consumer usage data. But what happens when these manufacturers share this valuable information with the retailers who sell their products?

Rethinking entrepreneurship: How collective business ventures rebuild war-torn communities

Alberta School of Business research highlights a three-step process for NGOs to foster peace and repair social bonds through co-operative enterprise.

Is AI in hiring actually making things fairer?

The rise of artificial intelligence has promised a faster, more precise and ostensibly unbiased way to find the perfect job candidate. But new multidisciplinary research from the Alberta School of Business suggests that AI may simply be embedding old workplace biases in complex new code.