Jessica Therrien
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PhD Student Email: jmtherri@ualberta.ca Department: Marketing Address: University of Alberta |
Research Interests
Jessica Therrien is a PhD candidate in Marketing, whose research explores consumer behaviour, with a particular focus on how social judgments shape the choices we make. She is especially interested in the roles culture and childhood have in influencing what people buy, how they shop, and how they interact with brands. By understanding the social, neurological, and psychological factors that create consumption patterns, she aims to uncover insights that can inform marketing strategies and public policy.