Finding balance in a digital world

24 January 2019

Join us for this free MACT webinar on Wednesday 13 March 2019, 12:00 pm (Mountain Standard Time).

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Finding balance in a digital world: strategic decision making at the BBC

Speaker: Brij Sharma

Date: Wed 13 March 2019

Time: 12:00pm MDT

Location: Online webinar

Across an increasingly fragmented audience base, public broadcasters like the BBC have to invest carefully to continue to deliver impactful services and content into a diverse market if they are to survive. Managing this process effectively is a tricky balancing act requiring a clear view of current needs and targets, constraints and future trends. While it may be difficult to pull off, being able to perform this balancing act well is of critical importance not only to public service broadcasters, but also commercial broadcasters and platforms, infrastructure providers, technology service companies and regulators. In this presentation I will talk about how the BBC has tackled this question, and how some of the approaches and lessons learned there could be applied more generally to media businesses and to other sectors that might be relevant to students and professionals alike.

Speaker Biography
Brij Sharma is an independent media and communications consultant with over 14 years experience working in global media policy, strategy and regulation. He is an experienced quantitative and qualitative researcher and has hands on leadership experience of media strategy operations, programme and change management at the BBC. Brij has an MSc in Media and Communications Regulation & Policy from the London School of Economics. He is a council member of the British Academy of Film and Television Arts (BAFTA) and a member of the Royal Television Society. He lives in the UK in North London.