Email Best Practices

The University of Alberta sends communications to a wide variety of audiences and stakeholders, both internal and external, including undergraduate students, graduate students, faculty, staff, alumni, and others. Many different email tools are used across the organization to communicate with our stakeholders.

These pages were created to provide guidance around email best practices from the beginning to the end of the entire email planning process.

We hope that you find these best practices helpful. If you have any questions about email best practices, please feel free to reach out to the Digital Strategy team at any time at digstrat@ualberta.ca.

Submitting an Email Request

If you need help sending an email campaign, or getting access to Campaign Monitor, please submit an official request to the Digital Strategy Team. If you have access to Workfront, please follow the instructions for how to submit your request.

If you do not have access to Workfront, please use the Digital and Creative CoE Intake Form.