Marketing + Communications
Welcome to Marketing and Communications
The U of A Brand was built to help us deliver messages clearly, consistently, and powerfully. A strong visual identity isn't just about looking good; it's about being instantly recognizable, building trust, and forging a deeper connection with our internal and external audiences. From our logo to our website, every visual element is a chance to tell our stories with impact. Thank you for adhering to our Brand Guidelines and helping us to design with purpose.
One University Master Brand The U of A has a ‘One University’ master brand strategy. A master brand strategy allows us to lead with the strongest and most recognizable asset we have — the U of A name and logo — while leveraging a robust brand architecture system to ensure clear and recognizable assets from across our faculties, units, and campuses. To learn more about our Brand architecture and how to identify subunits, review our Master Brand Guidelines.
Brand downloads
The U of A has one logo, available in horizontal and stacked formats. Subunits (faculties, units, departments, programs etc.) do not have discrete logos. To download our logo or other brand assets such as wallpaper, images, fonts, photos, slide decks, documents and more, visit the Downloads page to access Canto.
View university social media guidelines
Get best practices and requirements for posting on the university's social channels.
Use the official land acknowledgement
Access the approved wording for events, presentations, and communications.
Consult the editorial styleguide
Find approved terminology, tone, and formatting standards for university content.
Submit a request to Digital + Creative
Start an intake request for design, web, or creative support.
OBTAIN OFFICIAL STATIONERY ITEMS
Stationery items including business cards, letterhead and envelopes can be ordered online through Burke Group’s easy-to-use portal Burke Online.