U of A expert research shows how weather affects consumer habits
Title:
Author: Business Insider
Keywords: Business, research
Teaser: Kyle Murray (Alberta School of Business) says his research looked into different types of weather — rain or snow, hot and cold — but found what mattered was sunlight. Murray says as you get more sunlight on a particular day or week, people's negative emotions start to decrease, and they start to spend more money.
Link: site://business/news/media/2024/u-of-a-expert-research-shows-how-weather-affects-consumer-habits
Release: January 31, 2024