U of A expert research shows how weather affects consumer habits

Title:

Author: Business Insider

Keywords: Business, research

Teaser: Kyle Murray (Alberta School of Business) says his research looked into different types of weather — rain or snow, hot and cold — but found what mattered was sunlight. Murray says as you get more sunlight on a particular day or week, people's negative emotions start to decrease, and they start to spend more money.

Link: site://business/news/media/2024/u-of-a-expert-research-shows-how-weather-affects-consumer-habits

Release: January 31, 2024