From "Nice Hobby" to Academic Asset
"The times they are a-changin'." Funding agencies are making it clear that publicly-funded science needs to be communicated to the communities that pay for it. Knowledge translation and engagement are no longer an afterthought; they are increasingly a focus. If your research or innovations stay trapped in technical jargon, you aren't just missing out on citations and transdisciplinary collaborations; you may be leaving future funding and real-world impact on the table.