2017-2018 Marketing Seminar Series

Date Speakers Topic of Paper
Sep 1, 2017 Joonji Shim
Sauder School of Business
University of British Columbia

"Embracing the Experiential: Reminders of Mortality Increase
Consumer Preferences for Experiences over Material Goods"

Oct 20, 2017

Mathew Isaac
Seattle University
Albers School of Business and Economics

"The Round-Number Advantage in Consumer Debt Payoff"
Jan 19, 2018 Alix Barasch
Stern School of Business
New York University
"Signaling and Cooperation"
Feb 9, 2018 Ying Zhang
Peking University
Mar 16, 2018 Rom Schrift
The Wharton School
University of Pennsylvania
"The Illusion of Multitasking and Its Positive Effect on Performance"
Apr13, 2018 Moran Cerf
Kellogg School
Northwestern University
May 31 - Jun 1, 2018

Norbert Schwarz (U of Southern California)
Anat Keinan (Harvard University)
Jeff Galak (Carnegie Mellon University)
Carl Mela (Duke University)

Marketing Research Camp