2020-2021 Marketing Seminar Series

Oct. 16, 2020	Jeff Galak, Carnegie Mellon (Tepper School of Business)	"Identifying the Temporal Profiles of Hedonic Decline"
Nov. 6, 2020	Zak Tormala, Stanford	"Perceiving Attitude Change: The Qualitative Change Hypothesis"
Nov 13, 2020	Gerald Haubl, Alberta School of Business	"Exploration Traps: How the Opportunity to Switch Among Experiences Affects Consumption Enjoyment"
Jan. 15, 2021	Simona Botti, London Business School	"Control and Information: What is the Value of Knowing an Undesirable, Unavoidable Future?"
Mar. 26, 2021	Minah Jung. NYU	"Predicting Consumers' Valuation and Willingness-to-Pay"
Apr. 9, 2021	Ravi Dhar, Yale	"Why the Future Matters for the Present: Expecting a Future Positive Experience Reduces Adaptation to a Negative Experience"
Apr. 23, 2021	Ellie Kyung, Dartmouth	"Mental Mapping of Magnitude"