Hiring announcement: Associate Vice-President, Marketing

27 May 2021

After an intensive search, Sonia Piano will be joining the External Relations team as Associate Vice-President, Marketing on June 2.

Sonia is an experienced marketing professional and combines extensive experience in marketing, branding, and change management, with a deep understanding of the community and dynamics of the Edmonton and Alberta landscape. Since 2014, she has been Managing Director, Brand at ATB Financial, where she led a major brand redevelopment, challenging traditional perceptions of the bank with innovative, customer-focused digital story-telling. Previously, as Brand Manager for the Province of Alberta, she spearheaded a national and international research program which led to a refreshed provincial identity and brand platform that is still in use today.

Sonia joins the ER team at a critical moment for the University of Alberta. We are poised to launch a new brand and her ability to build brand equity through storytelling, using agile marketing methodologies to develop go-to-market strategies based on data and customer centric analytics will be essential to our success. In addition to leading this effort, Sonia will lead the design and ER marketing teams, and design an institutional marketing structure and strategy at the U of A, as we continue to move through the external engagement design process.

Please join us in welcoming Sonia to the U of A.