Hiring announcement: Senior Marketing Strategist

04 February 2022

Laureen Beaton will be joining the Brand Team as a Senior Marketing Strategist, starting March 1, 2022. Laureen brings 12 years of experience to the world of marketing and building brands. During her almost nine year tenure at ATB Financial, Laureen has worked on multiple large scale, integrated campaigns, including the re-positioning of the ATB brand in the marketplace in 2017 and 2019. She is passionate about driving brand and consumer marketing strategy, as well as translating insights into consumer solutions.