As a little girl, Katie Satchwell had a ready response when people asked what she wanted to be when she grew up: "A doctor-ballerina with my own cooking show."
Now that the ALES PhD student in Nutrition and Food Science has won a $10,000 grant to produce the pilot episode for a web series on how food gets to our tables in Alberta, she's close to fulfilling all her dreams.
The grant was a prize in the Fall 2014 edition of the Telus Storyhive contest. The competition invited creators in Edmonton, Calgary, Victoria and Vancouver to pitch a webisode series that featured strong community content.
Satchwell and Mike Yarske, of The Chopping Block Post Production Inc., proposed TCK by The Chic Kitchen, a series that explains food production in Alberta in order to help consumers make informed, health-conscious choices. (See their series proposal here.)
For its pilot episode, Satchwell and Yarske go behind the scenes at Acme Meat Market in Edmonton, an independent business that butchers sustainably raised Alberta beef. Satchwell put the focus there because the family-run operation owned by Corey and Amanda Meyer is passionate about letting customers know how their food is produced.
"Their shop is really cool," she said. "You can see them breaking beef into different cuts … and ask any questions."
Satchwell felt compelled to launch a blog, entitled The Chic Kitchen, in 2013. She believed there was a lack of accurate information online about food production. Her web series seeks to expand on the blog's objective by also providing a do-it-yourself tutorial or recipe per episode, and by exploring all facets of Alberta's food production chain - from backyard bees to food disposal. Indeed, wasted food was a prime motivator in conceiving the series.
"There's a statistic that says a third of our groceries go into the garbage and that translates, on average globally, to 1.3 billion tonnes wasted annually," said Satchwell, quoting the Institute of Food Technologists.
Wider understanding of the effort required to produce food might prompt more respect and less waste, she thinks.
Satchwell's pilot episode, currently under production, will be available for viewing online on March 16. Viewers will have until March 29 to vote for their favourite webisode. The winners, one in Alberta and one in B.C., will receive $50,000 to produce an entire series, which will be broadcast by Telus Optik TV On Demand. Winners will be announced April 2.
Now that the ALES PhD student in Nutrition and Food Science has won a $10,000 grant to produce the pilot episode for a web series on how food gets to our tables in Alberta, she's close to fulfilling all her dreams.
The grant was a prize in the Fall 2014 edition of the Telus Storyhive contest. The competition invited creators in Edmonton, Calgary, Victoria and Vancouver to pitch a webisode series that featured strong community content.
Satchwell and Mike Yarske, of The Chopping Block Post Production Inc., proposed TCK by The Chic Kitchen, a series that explains food production in Alberta in order to help consumers make informed, health-conscious choices. (See their series proposal here.)
For its pilot episode, Satchwell and Yarske go behind the scenes at Acme Meat Market in Edmonton, an independent business that butchers sustainably raised Alberta beef. Satchwell put the focus there because the family-run operation owned by Corey and Amanda Meyer is passionate about letting customers know how their food is produced.
"Their shop is really cool," she said. "You can see them breaking beef into different cuts … and ask any questions."
Satchwell felt compelled to launch a blog, entitled The Chic Kitchen, in 2013. She believed there was a lack of accurate information online about food production. Her web series seeks to expand on the blog's objective by also providing a do-it-yourself tutorial or recipe per episode, and by exploring all facets of Alberta's food production chain - from backyard bees to food disposal. Indeed, wasted food was a prime motivator in conceiving the series.
"There's a statistic that says a third of our groceries go into the garbage and that translates, on average globally, to 1.3 billion tonnes wasted annually," said Satchwell, quoting the Institute of Food Technologists.
Wider understanding of the effort required to produce food might prompt more respect and less waste, she thinks.
Satchwell's pilot episode, currently under production, will be available for viewing online on March 16. Viewers will have until March 29 to vote for their favourite webisode. The winners, one in Alberta and one in B.C., will receive $50,000 to produce an entire series, which will be broadcast by Telus Optik TV On Demand. Winners will be announced April 2.