Social and Cultural Psychology

Research Focus

  • The Self in Culture - psychologists are increasingly concerned with how human conduct is embodied in social and cultural patterns. The sociocultural context is evident in the historical and ethnic sources of a person's identity, the conversations that frame self-perception, the situations that foster psychological defense, and the imaginative experiences (e.g., art, dreams) that alter one's sense of self.
  • Methodological Diversity - within sociocultural psychology, the phenomenon of interest rather than general epistemic imperatives-guides methodological choices. Research involves a diverse array of methods, including social psychological experimentation, surveys and interviews, discourse and conversation analysis, and phenomenological and hermeneutic studies.
  • History & Theory - psychologists' conceptions of human conduct reflect the historical contexts from which they emerge. So, an appreciation of contemporary approaches to research in sociocultural psychology requires consideration of its theoretical, philosophical, and historical bases.

Associated Psychology Research Labs


Cor Baerveldt
Takahiko Masuda
Kyle Nash
Kimberly Noels
David Rast
Jeff Schimel
Jennifer Passey

Post-doctoral Fellows


Graduate Students

Kincaid, Kathryn
Ma, Angela
Mazidi, Shafa
Ouyang, Yunzhu
Scott, Andy
Shalamberidze, Tamari
Sharafaddin-Zadeh, Yekta
Shillabeer, Evan
Simpson, David
Syfers, Lily
Wood, Lakota
Yasuda, Yuto
Zhang, Xijia
Zhang, Ying (Doris)
Zhang, Jingyi