Word of mouth still key factor in generating sales in online world
Consumers base buying decisions on "informed herd effect" influenced by what others like them say about the product, marketing researchers find.
Consumers base buying decisions on "informed herd effect" influenced by what others like them say about the product, marketing researchers find.
This annual student-led conference offers business doctoral students an opportunity to share research ideas and fosters effective presentation and communication skills.
A University of Alberta professor has created a website that provides data, history and news about two million oil and gas wells across North America.
People who see themselves as independent tend to go with their own preference when choosing for a large group-even if it costs more.
'Re-engaging with Sustainability in the Anthropocene Era: An Institutional Approach' has received the 2019 Best Book Award from Academy of Management's Social Issues in Management Division.
Royston Greenwood received AOM's Best Article Award for his paper "Organizing Refugee Camps: 'Respected Space' and 'Listening Posts'" published in the Academy of Management Discoveries.
Alberta School of Business receives research funding totalling $3.25M
There is a growing number of workers from CEO's to entrepreneurs, long-haul truckers and off-shore oil workers who are 'on the move' because of globalization, mobile technologies, and diminishing jobs in their communities. Professor Karen Hughes' research looks how mobility shapes work-family dynamics. Work-related mobility can incur challenges but it may also create opportunities.
Alberta School of Business researcher Joel Gehman is the 2019 Benefitting Society Finalist for his project on sustainability-oriented innovation in business.
Rumours are essentially bits of provisional knowledge which are not validated, but to the ears of managers developing new products, rumours can be collectively used as a form of open innovation.
Researchers examine relationship between online avatars and the people they represent.
Through a combination of teaching, scholarship and service, Emily's McCalla Professorship project will focus on this through the lens of The Frontiers of Business Initiative in the Alberta School of Business.
For the first time ever, the 2019 SAP NHL All-Star Skills event showcased the abilities of professional male and female athletes. Is this shift towards equal opportunity enough to pierce through the male-dominant industry allowing new opportunities for entrepreneurs? Research from the Alberta School of Business looks to understand why there are so few large scale professional women's leagues in North America.
Unclear narratives in annual corporate reports may be a red flag for stock price crashes, new study shows.
PhD students Maggie Cascadden and Kylie Heales are researching ways to bring companies and communities together on environmental projects.
Norms in countries where investors are based influence environmental and social performance of firms they invest in, according to U of A research.