Reality of Retail

Reality of Retail

Join us for an honest, exciting, and interactive networking event aimed at changing the way students perceive retail as a career.

Event Details

Date: Thursday, November 21, 2019
Time: 5:30 - 9:30 PM
Location: Fairmont Hotel Macdonald
10065 100 Street NW, Edmonton, AB

It's time to change the conversation surrounding retail as a career today. That's why we created this event because the truth is, retail is the most dynamic and all-encompassing industry for any business student. A career in retail will offer you autonomy, financial success, and personal fulfillment. Are you intrigued? Well, you should be! By the end of the night, we guarantee you'll have a new respect for retail and plenty of genuine connections with some of the top industry leaders in Canada. And if you're lucky, you might be on your way to Vancouver with a friend for an all-expenses paid trip courtesy of Fairmont Hotels & Resorts and Flair Airlines!


5:30 - 6 PM: Registration
This is a great time to go over the networking one-liners you wrote down last night. Or perhaps you need a quick pep talk in the bathroom mirror to calm the nerves! Whatever the case, don't forget to get outside your comfort zone and meet some new faces!

6 - 7:30 PM: Interactive Networking Dinner
This isn't your typical networking dinner where you get stuck next to the same person and make small-talk for an uncomfortable amount of time before your table number is called. Nope, we are kicking it up a notch! First, there will be several delicious food stations set up so you can choose exactly what you want to eat from anywhere in the room! Next, you can choose to sit anywhere you want since the seating arrangement will be different from traditional formats. Just make sure you are able to move around freely! Finally, we are playing a dinner game! Here's how it works:

  1. Find an industry leader in the room
  2. Ask them a question no other student has asked them yet (the longer you wait, the more difficult it gets!)
  3. If you are successful - they will give you a ticket and probably a business card
  4. At the end of the dinner, put your tickets in a draw for the grand prize from Fairmont Hotels & Resorts and Flair Airlines… a trip for 2 to Vancouver for 3 nights at the 5-star Fairmont Pacific Rim Hotel and $1000 in spending money!

7:30 - 8:30 PM: Retail Lifestyle Panel
This is where you get to learn about the reality of working in retail that you won't find on Google. Our panel made up of young industry leaders will show you a side of retail you never knew existed. We will also break common retail stigmas like:

  • Retail is a thankless job
  • You have to give up all your evenings and weekends to work in retail
  • You can't make six figures
  • There is no growth potential in retail

8:30 - 9:30 PM: Award Presentation and Keynote Speech
As an annual event, each year we will reward one retailer with an award of distinction that recognizes efforts dedicated to pushing retail beyond its traditional scope and re-imagining what is possible within the industry.

Dress Code

We aren't strict on the dress code but odds are you want to make a good first impression so we suggest something along the lines of business casual. Maybe now is a good time to do a little online shopping at Aritzia or Simons!