Crucial Conversations

Research has shown that healthcare providers tend to struggle to confront their peers when they see errors being made or issues that impact team morale and quality of care for patients. These conversations are high stakes and often difficult to initiate. 

There are seven high-stakes conversation areas in particular, where healthcare providers tend to have difficulty. These include situations where rules are broken, mistakes are made, there is a lack of support, incompetence, poor teamwork, disrespect, and/or micromanagement.  



What is Crucial Conversations® Training?

Crucial Conversations® teaches skills for creating alignment and agreement by fostering open dialogue around high-stakes, emotional, or risky topics. By learning how to speak and be heard (and encouraging others to do the same), participants surface the best ideas, make the highest-quality decisions, and then act on their decisions with unity and commitment.

After the live, online, 10-hour course, participants will be able to:

  • Discuss why policies and procedures are not enough to support safe patient care
  • Outline the important steps in holding a difficult conversation
  • Recognize that successful conversations start with an assessment of our own contribution to the situation
  • Engage others in a successful action-oriented conversation

Participants of Crucial Conversations® will receive a toolkit, a copy of the New York Times bestselling book, Crucial Conversations: Tools for Talking When Stakes are High (2nd Ed.), as well as access to online resources to help refine their skills and retain learning.


Save $75 when you register with a friend/colleague!

Use discount code: CCBRINGAFRIEND on checkout.

Please note: This discount cannot be combined with any other discount offer.



This activity is an Accredited Self-Assessment Program (Section 3) as defined by the Maintenance of Certification Program of the Royal College of Physicians and Surgeons of Canada, and approved by the University of Calgary Office of Continuing Medical Education and Professional Development.

This 2 credit-per-hour “Group Learning” activity has been certified by the College of Family Physicians of Canada for up to 18.5 Mainpro+ certified credits.



Crucial Conversations is hosted by Debrah Wirtzfeld, MD, ACC, MBA, an adjunct Professor of Surgery at the University of Alberta, Faculty of Medicine & Dentistry. 


Debrah has spent the last 15 years studying leadership and has identified a few important things that can enhance your success, whether leading informally through supporting your patients or leading change within the healthcare system. 

Known as a collaborative leader, Debrah has a passion for harnessing success in others through her work as a change agent and Executive Coach. She considers Crucial Conversations to be one of the pillars of effective leadership as it gives you the skills to open doors to resolving conflict, managing negotiations, and building relationships. She believes that being able to listen with empathy and truly hearing others will take you to the next level in your career. It will empower you to understand your patients, relate to your colleagues, and even build on important personal relationships!